UTM Builder
Turn any link into a tagged campaign URL for email, social, ads, or affiliate sharing — see the full URL update live as you type.
Enter the destination URL you're linking to.
Where's this traffic coming from?
What channel is this — email, paid, social?
Name this campaign so you can find it in reports later.
What do these UTM parameters actually mean?
UTM parameters are tags added to the end of a URL that let analytics tools (like Google Analytics) tell you exactly which campaign, channel, or link drove a given visit — instead of every click just showing up as generic traffic.
utm_source — where the traffic is coming from (e.g. google, newsletter, facebook).
utm_medium — the marketing channel or medium (e.g. cpc, email, social, referral).
utm_campaign — the specific campaign, promotion, or theme (e.g. spring_sale, product_launch).
utm_term — paid search keyword tracking, mainly used for search ads.
utm_content — differentiates similar links or ads in the same campaign, useful for A/B testing.